The GDPR and why it’s important!
The General Data Protection Regulation (GDPR) is an important piece of legislation for organisations of all sizes. It sets out rules and regulations for how organisations can collect, use, and store personal data. The GDPR applies to any organisation that processes the personal data of individuals in the European Union, regardless of where the business is based.
Applies to all organisations in the EU
In addition, the GDPR helps to level the playing field for all organisations operating within the EU. By setting clear rules for how personal data must be handled, the GDPR ensures that all organisations are held to the same standards and that they cannot gain an unfair advantage by mishandling personal data.
Firstly, the GDPR sets out strict rules for how organisations must handle personal data, including requirements for obtaining personal lawfully, securely storing and protecting personal data, and responding to requests from individuals to access or delete their personal data.
Non compliance leading to fines
Secondly, the GDPR introduces significant fines for businesses that fail to comply with its rules. These fines can be up to 4% of a business’s global annual revenue or €20 million (whichever is greater), making noncompliance a serious risk for organisations.
Build and maintain customer / client trust
Thirdly, it helps to build trust and confidence with customers and clients. By showing that they take personal data protection seriously, organisations can demonstrate their commitment to responsible and ethical data practices, which can help to improve their reputation and build long-term relationships with customers and clients.
Overall, the GDPR is important for businesses because it helps to protect the personal data of individuals, promotes trust and confidence with your clients/customers, and ensures a level playing field for organisations of all sizes. By complying with the GDPR, businesses can demonstrate their commitment to responsible data handling and build stronger customer relationships.
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